Frontline 04 · Storefront
Local business profiles
The people and shops that make Franklin. Long-form profiles of the people behind the storefronts you already drive past, reported from inside the shop.
In production
Built on sit-downs, walkthroughs, and a clear-eyed look at the business behind the brand.
Every spotlight starts with a conversation with the owner and a tour of the space. From there we follow the money: how it started, and what it takes to keep the lights on in Franklin.
What to expect
Each spotlight, in three parts.
Every profile follows the same shape so you can compare the story behind any two storefronts on the same terms.
How it started.
The decision to open, the first year, the moment it nearly didn't make it, and the moment it did.
How it runs today.
The space, the hours, the team, the suppliers, and the small operational choices most customers never see.
Why it matters here.
What this business adds to Franklin specifically, and who would notice if it closed.
Nominate a business
Know a Franklin shop that deserves a real profile?
We take nominations from neighbors, regulars, and the businesses themselves. No press kit required. Just tell us what makes the place worth a sit-down.